Time Magazine is running a great story on the nasty beer battle between Anheuser-Busch and SABMiller. It's a great read, even if you don't drink. SABMiller, number 2 (Miller, Miller Lite) with no hopes of ever beating Bud, has nothing to lose by pissing them off, and winds up getting free advertising when Anheuser-Bush acknowledges the existence of SABMiller. WHEN YOU ARE NUMBER ONE IN A MARKET NEVER, EVER, TALK ABOUT ANYONE ELSE. THEY WIN. This is the second time they've done it (they fought with Sam Adams a while back), and you would think they would be a bit smarter by now. Yeesh. This is like MacDonald's fighting with Burger King. Dumb. Dumb. Dumb.