Business 2.0 has an interesting bit (subscription required) about the Six Flags dancing senior citizen:
But artistic merits don't pay the bills, and in dollars-and-cents terms, the estimated $15 million campaign isn't scoring well at all: Attendance at the company's 31 theme parks fell 4 percent for the first half of 2004. Instead of shelling out for ads, perhaps Six Flags should have taken a cue from rivals Walt Disney Co. (DIS) and NBC Universal, which spent more money on new rides and were rewarded at the turnstiles.
It could also be the long lines I waited in 4 years ago on a hot summer day -- I haven't been back.