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October 11, 2004

Comments

Ryan

So wait, a product that took 82% of the US retail hard drive-based digital music player market in August shouldn't have technology named after it?

Its share of the overall digital music player market is fractionally under 42%. That's huge, a lot more than TiVo which has already become a verb in consumer language ("I TiVo'd The Apprentice last night"). Podcasting is essentially Audio-TiVo, and the only *real* device that has the significant amount of diskspace required to truly be an Audio-TiVo is the iPod. Period. The iPod has a booming aftermarket that is growing at an astounding pace - why not ride it's coattales?

Anything with a 42% marketshare, that level of cult following, a booming aftermarket - oh, right and the diskspace - is bound to have a great technology such as Podcasting named after it.

Is it forward thinking? Maybe not. Maybe the iPod won't last FOREVER - but then, neither will Podcasting.

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