Steve Rubell at the Micropersuasion PR blog is covering a major crisis at Kryptonite Lock. Seems their suppposedly unbreakable locks can be broken with a cheap pen. Oops.
So how do they handle the mounting crisis? Step up to the plate and tell everyone they can trade in their $100 locks for free replacement? That a fix will be ready in 2 weeks? Send out a warning to their customers? Uh, no.
Engadget is running Kryptonite's response, which includes a "not sure" on the loss coverage they use a reason to charge so much for their locks. These guys need to get a clue -- there are several different companies that are looking for our hard-earned money in exchange for some protection for our wheels.
Also of note is the fact that this story started on the blogs and quickly moved to the mainstream press. It's critical for companies to follow the blogs (or pay the price).